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The art of selling

Sales with service

  • Business
  • Beginner
  • 2 Lessons
  • 1.00 hours


Course Overview


The aim of the sales training video

To ensure staff who deal with customers learn the key skills, techniques and behaviours of selling.

About the core selling skills programme

The best thing about dealing with a good sales person is you don't feel like you're being sold to. As far as you're concerned you're just receiving good service.

This programme is designed to equip your staff with all the skills and techniques they need to approach sales opportunities with confidence. It looks at a variety of scenarios which all sales staff can relate to, such as the department store, the DIY store, the bank, the shoe shop and many more. Using humorous, and highly memorable, right and wrong-way scenarios, the four key stages of selling, in both retail and financial situations, are illustrated. 

Suitable for all levels of staff who deal with customers, the lessons demonstrated are immediately actionable and accessible, from winning the customer’s confidence, to discovering their needs, from knowing your product, through to closing the sale. 

Included in the programme is extra content specific to both retail and financial sales. These cover everything from handling complaints to dealing with difficult customers. Each small, dramatic clip allows flexibility in facilitating a training course.

The key video outcomes

  • Perfect selling skills and techniques to guarantee customers the very best service
  • Increases confidence and effectiveness in all sales staff

All Video Arts e-learning courses come embedded with our award-winning video: so your people are more likely to engage in the training and retain the messages. This two-hour course can be taken in bite-sized chunks and is designed to let your employees dip in and out for self-paced learning.

e-learning modules:

  • Trailer
  • Pre-test
  • Introduction
  • Winning their confidence
  • Discovering their need
  • Offering choices
  • Completing the sale
  • Action plan
  • Knowledge check
Featuring James Fleet, Kim Wall, Mina Anwar and Beverley Hills.

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